How do you decide when new tech is a fad or game changer? Fusionomics.
Does the tsunami of new, event tech leave you feeling lost? Should you inject the new tech into your events? Or play it safe and stick with what you know? Well, at Shelton Fleming, we’re forever advocates of cool tech and
CES 2023 Insights for Event Managers and Marketers
CES23 (Consumer Electronics Show) is arguably the world’s most influential trade show. For event and marketing professionals it’s a chance to see what tech is generating hype and why; but also, to see how the big brands are presenting their
Why do we still go to COP?
COP 2022 ended not so long ago and we're already thinking about 2023
Sustainability – Not just plastic forks
Greenwashing, or ‘the green sheen’, is the use of marketing to promote an organisation's products, activities or policies as environmentally friendly when they’re not. Here’s an example. You’ve started your journey towards sustainability. You’ve worked hard to make your event
Time for an event sustainability policy?
Greenwashing, or ‘the green sheen’, is the use of marketing to promote an organisation's products, activities or policies as environmentally friendly when they’re not. Here’s an example. You’ve started your journey towards sustainability. You’ve worked hard to make your event
Sustainability is about positive action
We were a little taken aback when we started to explore the true meaning of sustainability. That is, doing business in ways that guarantee guarantee environmental protection, social justice and corporate accountability. However, once we understood that sustainability isn’t an