From Insight to Implementation: Shelton Fleming’s Role in Harnessing Ai in the Events Industry
In the bustling landscape of financial industry events, Sibos 2023 has carved out a unique niche. Distinctively mature and centred around genuine business collaboration, this event diverges from the commonplace glitz and spectacle. Instead, it offers an environment where significant
Glocal Marketing Events: How to make it work in practice…
Glocal event marketing refers to a strategy that combines both global and local marketing efforts to promote and attract attendees to an event. This approach recognises the importance of reaching a global audience while also tailoring marketing initiatives to resonate
Beyond One-Size-Fits-All: Why glocal brand marketing matters more than ever
How global should global branding be? Business has learned, often painfully, that one message does not fit all. The rise of digital solutions offers the chance for simpler localisation of a message
Postcard from Earth: A Sensory Marvel at The Sphere in Las Vegas
In the bustling landscape of financial industry events, Sibos 2023 has carved out a unique niche. Distinctively mature and centred around genuine business collaboration, this event diverges from the commonplace glitz and spectacle. Instead, it offers an environment where significant
Sibos 2023 Insights: How design & sustainability shape financial futures
In the bustling landscape of financial industry events, Sibos 2023 has carved out a unique niche. Distinctively mature and centred around genuine business collaboration, this event diverges from the commonplace glitz and spectacle. Instead, it offers an environment where significant
Myth-busting: The vegan myth – a reality check on the sustainability of vegan vs. meat options in event catering
Every bite we take leaves an imprint on our environment, from farming to production, food transport and waste management. Each part has a sustainability impact. In the eyes of many people only just starting their sustainability journey, when it comes
Fashionably late or missed the main event? Apple finally joins the VR party!
Late to the party perhaps, but determined not to be out-done, Apple have unveiled their ‘groundbreaking’ Vision Pro Headset. Apple wants this highly anticipated release to be a pivotal moment in XR (extended reality), but will Vision Pro be the
How do you decide when new tech is a fad or game changer? Fusionomics.
Does the tsunami of new, event tech leave you feeling lost? Should you inject the new tech into your events? Or play it safe and stick with what you know? Well, at Shelton Fleming, we’re forever advocates of cool tech and
CES 2023 Insights for Event Managers and Marketers
CES23 (Consumer Electronics Show) is arguably the world’s most influential trade show. For event and marketing professionals it’s a chance to see what tech is generating hype and why; but also, to see how the big brands are presenting their
Why do we still go to COP?
COP 2022 ended not so long ago and we're already thinking about 2023