CES 2023 Insights for Event Managers and Marketers
CES23 (Consumer Electronics Show) is arguably the world’s most influential trade show. For event and marketing professionals it’s a chance to see what tech is generating hype and why; but also, to see how the big brands are presenting their
Now or Never: The need for events to be more sustainable
Event industry practices can have a significant environmental impact due to factors such as transport, energy use, and waste. Due to the temporary nature of sometimes large-scale events, its contribution is speeding up damage to the environment.
Together we’re stronger
Paradoxically, coronavirus and self-isolation are bring us closer together. There’s a good chance that when this is over we’ll be a stronger, more compassionate community, used to all sorts of online, social interaction and collaboration. Think 360 virtual reality,
8 rules for being a great leader during lockdown
Paradoxically, the coronavirus outbreak and self-isolation are bringing us closer together. There’s a high chance, when this is over, we will become a stronger, more compassionate community, used to all sorts of online social interactions. 360 virtual reality sessions, online
Hasta la vista MWC
Using Artificial Intelligence (AI) to develop event messaging and theming can be a savvy investment for marketing executives and event organisers under pressure to deliver targeted and measured results.
5 Tips for engaging new B2B audiences
Re-inventing business has become de rigeur. Often this means either building a digitally-enabled eco-system, or being integrated into one. With that step change comes engaging new audiences. For players in the B2B space, that can be easier said than done.
Engaging new audiences in digital eco-systems
Greenwashing, or ‘the green sheen’, is the use of marketing to promote an organisation's products, activities or policies as environmentally friendly when they’re not. Here’s an example. You’ve started your journey towards sustainability. You’ve worked hard to make your event
Sustainability – Not just plastic forks
Greenwashing, or ‘the green sheen’, is the use of marketing to promote an organisation's products, activities or policies as environmentally friendly when they’re not. Here’s an example. You’ve started your journey towards sustainability. You’ve worked hard to make your event
Time for an event sustainability policy?
Greenwashing, or ‘the green sheen’, is the use of marketing to promote an organisation's products, activities or policies as environmentally friendly when they’re not. Here’s an example. You’ve started your journey towards sustainability. You’ve worked hard to make your event
Sustainability is about positive action
We were a little taken aback when we started to explore the true meaning of sustainability. That is, doing business in ways that guarantee guarantee environmental protection, social justice and corporate accountability. However, once we understood that sustainability isn’t an