From Insight to Implementation: Shelton Fleming’s Role in Harnessing Ai in the Events Industry
In the bustling landscape of financial industry events, Sibos 2023 has carved out a unique niche. Distinctively mature and centred around genuine business collaboration, this event diverges from the commonplace glitz and spectacle. Instead, it offers an environment where significant
Beyond One-Size-Fits-All: Why glocal brand marketing matters more than ever
How global should global branding be? Business has learned, often painfully, that one message does not fit all. The rise of digital solutions offers the chance for simpler localisation of a message
How do you decide when new tech is a fad or game changer? Fusionomics.
Does the tsunami of new, event tech leave you feeling lost? Should you inject the new tech into your events? Or play it safe and stick with what you know? Well, at Shelton Fleming, we’re forever advocates of cool tech and
CES 2023 Insights for Event Managers and Marketers
CES23 (Consumer Electronics Show) is arguably the world’s most influential trade show. For event and marketing professionals it’s a chance to see what tech is generating hype and why; but also, to see how the big brands are presenting their
Now or Never: The need for events to be more sustainable
Event industry practices can have a significant environmental impact due to factors such as transport, energy use, and waste. Due to the temporary nature of sometimes large-scale events, its contribution is speeding up damage to the environment.