Fashionably late or missed the main event? Apple finally joins the VR party!
Late to the party perhaps, but determined not to be out-done, Apple have unveiled their ‘groundbreaking’ Vision Pro Headset. Apple wants this highly anticipated release to be a pivotal moment in XR (extended reality), but will Vision Pro be the
UK Events Industry vs Coronavirus
The study, conducted by Aurora Market Research, between 20th and 24th of March 2020 for the Shelton Fleming Group, well established UK experiential agency, exposes the key factors that will decide the future of the events industry. While 89% of Brits are
Building online communities for events
Paradoxically, the coronavirus outbreak and self-isolation are bringing us closer together. There’s a high chance, when this is over, we will become a stronger, more compassionate community, used to all sorts of online social interactions. 360 virtual reality sessions, online
Time to go hybrid!
The study, conducted by Aurora Market Research, between 20th and 24th of March 2020 for the Shelton Fleming Group, well established UK experiential agency, exposes the key factors that will decide the future of the events industry. While 89% of Brits are
8 rules for being a great leader during lockdown
Paradoxically, the coronavirus outbreak and self-isolation are bringing us closer together. There’s a high chance, when this is over, we will become a stronger, more compassionate community, used to all sorts of online social interactions. 360 virtual reality sessions, online
Hasta la vista MWC
Using Artificial Intelligence (AI) to develop event messaging and theming can be a savvy investment for marketing executives and event organisers under pressure to deliver targeted and measured results.
Virtual conferences: Not what it says on the tin
Re-inventing business has become de rigeur. Often this means either building a digitally-enabled eco-system, or being integrated into one. With that step change comes engaging new audiences. For players in the B2B space, that can be easier said than done.
The most popular human tech
Re-inventing business has become de rigeur. Often this means either building a digitally-enabled eco-system, or being integrated into one. With that step change comes engaging new audiences. For players in the B2B space, that can be easier said than done.
5 Tips for engaging new B2B audiences
Re-inventing business has become de rigeur. Often this means either building a digitally-enabled eco-system, or being integrated into one. With that step change comes engaging new audiences. For players in the B2B space, that can be easier said than done.
Engaging new audiences in digital eco-systems
Greenwashing, or ‘the green sheen’, is the use of marketing to promote an organisation's products, activities or policies as environmentally friendly when they’re not. Here’s an example. You’ve started your journey towards sustainability. You’ve worked hard to make your event