Re-inventing business has become de rigeur. Often this means either building a digitally-enabled eco-system, or being integrated into one. With that step change comes engaging new audiences. For players in the B2B space, that can be easier said than done.
China, game on. Well Wanyoo, to be more specific, is about to launch the first eSports Studio in Europe. To non-gamers, we’re talking computer gaming lounge on the high street, with a strong social dimension. The customer is computer gamers and
Designed in China? How Chinese Brands can win hearts and minds of Western consumers in premium segments.
Using Artificial Intelligence (AI) to develop event messaging and theming can be a savvy investment for marketing executives and event organisers under pressure to deliver targeted and measured results.