CES 2023 Insights for Event Managers and Marketers
CES23 (Consumer Electronics Show) is arguably the world’s most influential trade show. For event and marketing professionals it’s a chance to see what tech is generating hype and why; but also, to see how the big brands are presenting their
Social VR – is it actually happening or just hype?
‘The before times & the gateway to the virtual world’ Before COVID-19, VR was more of an abstract idea. Whilst it had a home in gaming and simulation, in the mainstream it sounded cool but had few practical applications. Then entered ‘social distancing’,
The happening tech at FutureHack 2022
We love technology and events, fortunately these two topics go hand in hand. The events industry is one of the fastest modernising industries, capitalising on tech to help engage audiences in new and exciting ways. From finance to aerospace, consumer
The most popular human tech
Re-inventing business has become de rigeur. Often this means either building a digitally-enabled eco-system, or being integrated into one. With that step change comes engaging new audiences. For players in the B2B space, that can be easier said than done.
Is China about to drive innovation West?
China, game on. Well Wanyoo, to be more specific, is about to launch the first eSports Studio in Europe. To non-gamers, we’re talking computer gaming lounge on the high street, with a strong social dimension. The customer is computer gamers and
AI, the future of empathy
Using Artificial Intelligence (AI) to develop event messaging and theming can be a savvy investment for marketing executives and event organisers under pressure to deliver targeted and measured results.
Designed in China? How Chinese Brands can win hearts and minds of Western consumers in premium segments.
Using Artificial Intelligence (AI) to develop event messaging and theming can be a savvy investment for marketing executives and event organisers under pressure to deliver targeted and measured results.