Staging virtual events
Paradoxically, coronavirus and self-isolation are bring us closer together. There’s a good chance that when this is over we’ll be a stronger, more compassionate community, used to all sorts of online, social interaction and collaboration. Think 360 virtual reality,
The most popular human tech
Re-inventing business has become de rigeur. Often this means either building a digitally-enabled eco-system, or being integrated into one. With that step change comes engaging new audiences. For players in the B2B space, that can be easier said than done.
Is China about to drive innovation West?
China, game on. Well Wanyoo, to be more specific, is about to launch the first eSports Studio in Europe. To non-gamers, we’re talking computer gaming lounge on the high street, with a strong social dimension. The customer is computer gamers and
AI, the future of empathy
Using Artificial Intelligence (AI) to develop event messaging and theming can be a savvy investment for marketing executives and event organisers under pressure to deliver targeted and measured results.