From Insight to Implementation: Shelton Fleming’s Role in Harnessing Ai in the Events Industry
In the bustling landscape of financial industry events, Sibos 2023 has carved out a unique niche. Distinctively mature and centred around genuine business collaboration, this event diverges from the commonplace glitz and spectacle. Instead, it offers an environment where significant
Glocal Marketing Events: How to make it work in practice…
Glocal event marketing refers to a strategy that combines both global and local marketing efforts to promote and attract attendees to an event. This approach recognises the importance of reaching a global audience while also tailoring marketing initiatives to resonate
Beyond One-Size-Fits-All: Why glocal brand marketing matters more than ever
How global should global branding be? Business has learned, often painfully, that one message does not fit all. The rise of digital solutions offers the chance for simpler localisation of a message
Postcard from Earth: A Sensory Marvel at The Sphere in Las Vegas
In the bustling landscape of financial industry events, Sibos 2023 has carved out a unique niche. Distinctively mature and centred around genuine business collaboration, this event diverges from the commonplace glitz and spectacle. Instead, it offers an environment where significant
Sibos 2023 Insights: How design & sustainability shape financial futures
In the bustling landscape of financial industry events, Sibos 2023 has carved out a unique niche. Distinctively mature and centred around genuine business collaboration, this event diverges from the commonplace glitz and spectacle. Instead, it offers an environment where significant
Myth-busting: The vegan myth – a reality check on the sustainability of vegan vs. meat options in event catering
Every bite we take leaves an imprint on our environment, from farming to production, food transport and waste management. Each part has a sustainability impact. In the eyes of many people only just starting their sustainability journey, when it comes
How do you decide when new tech is a fad or game changer? Fusionomics.
Does the tsunami of new, event tech leave you feeling lost? Should you inject the new tech into your events? Or play it safe and stick with what you know? Well, at Shelton Fleming, we’re forever advocates of cool tech and
The True Environmental Cost of Virtual Meetings
Virtual meetings have become the norm in today’s world. With the widespread availability of super-fast broadband and the rise of remote work, people are now able to communicate with one another from different parts of the world through video conferencing
Tech Talks vlog – Episode 2 “Small data and bigger picture”
Virtual meetings have become the norm in today’s world. With the widespread availability of super-fast broadband and the rise of remote work, people are now able to communicate with one another from different parts of the world through video conferencing
Why do we still go to COP?
COP 2022 ended not so long ago and we're already thinking about 2023