Digital is placing financial services at the heart of new service proposition and business ecosystems.
Marketing for financial institutions has always been a constantly changing, fast-paced challenge. Today, financial services are omni-channel. They’re woven into consumption and investment. And they’re increasingly becoming holistic, integrated, predictive and personalised.
From the high street banks to the bastions of wealth management, from specialised areas of insurance and venture cap’, new opportunities for growth and digital business transformation have accelerated.
Intelligent machines with learning capabilities are encroaching on the hallowed domain of middle management. In the past, competition came about through the blurring of borders between venerable City and Wall Street institutions, or between familiar financial brands in the high street. Directives designed to make customer data more open and accessible, through open-APIs, are enabling new players to enter the field. It’s not about messages. It’s about listening and inserting the brand into the conversation. And then curating content and interactions. Financial brands are becoming integral players in the evolution of new digital services and propositions; especially as more services become subscription-based models or delivered directly to the customer through e-commerce platforms.
It’s against this backdrop that we’re helping financial service brands to engage with staff, stakeholders and customers in new innovative and sustainable experiences.
April 15, 2020