Misys harnesses connected experiences

Brand engagement geared to lead generation

Misys was a major Fintech player in enterprise systems for the financial sector. They merged with D+H, several years ago, creating the world’s third largest fintech: relaunched as, Finastra. We continue to work with Finastra across their live engagement programme.

Shelton Fleming delivered end-to-end brand experiences that positioned Misys as the trusted thought-leader and provider of enterprise systems for the financial sector. A key activity was trade-shows, where we designed booths with premium styling-cues for high-powered meetings.

We also developed a meeting management tool to improve the customer experience at trade-shows. This intelligent platform enables Misys account managers and clients to organise meetings with clients and colleagues at times meeting rooms on a booth are available.