The hospitality and foodservice industry needs to transform a culture born from mass-service to embrace new technologies, new business models and the development of more personalised, inspiring experiences.
The pressure of climate change is one of the major factors redefining the hospitality and food service industry. Big chain brands are now following social discussions on ethics, energy efficiency, the single-use plastics ban and a move to zero waste. Sustainable business practices are now at the heart of food service organizations and their supply chains. The new Gen Z customer will not have it any other way. However, the sustainable narrative isn’t the only driver of change.
The more one examines the differences between Gen Z and its forebearers, the clearer their importance becomes in driving change in the food service sector. Take the meteoric rise of vegan cuisine, synthetic meat and new restaurant concepts, inclusive from veg-centric to fine-casual. Rising consumer expectations, including an obsession with healthy-eating and a hunger for unique experiences, are combined with a shift to more flexible working patterns. There’s digital transformation in food processing and supply chains, requiring agile, entrepreneurial leadership across the industry.
The digital disruption appears on all levels. For example, blockchain and its ability to create traceable entries along a product’s lifecycle, is triggering an overhaul in how operators approach food safety and provenance. Food rescue apps like Goodr are leading the way in social impact initiatives. Data analytics and 3D printing are infiltrating commercial kitchens and the rise of predictive dining. The hospitality and food service industry needs to transform a culture born from mass-service and standardisation, to embrace new technologies, new business models and the development of more personalised, inspiring food and dining experiences.
We are working with the world’s leading food service and hospitality brands to enable senior leadership teams to maximise their time, together with staff and agents of organisational change, through annual leadership conferences and workshops.
April 15, 2020