The Future is Green: Why ISO 20121 Certified Event Agencies Are the Smarter Choice

The events industry is evolving. Once solely focused on creating impactful experiences, clients and event professionals are increasingly prioritising sustainability. This shift reflects a growing awareness of our environmental impact and a desire to minimize it. Here’s where choosing an event agency with ISO 20121 certification emerges as the smarter way to approach events in the future.

ISO 20121: The Gold Standard for Sustainable Events

ISO 20121 is the international benchmark for sustainable event management. By achieving this certification, agencies like Shelton Fleming demonstrate a commitment to delivering exceptional events while minimizing environmental impact. It’s a rigorous process that ensures every aspect of event planning, from procurement to post-event waste management, adheres to strict sustainability principles.

Benefits of Working with an ISO 20121 Certified Event Agency:

1. Reduced Environmental Footprint:

Imagine an event that minimizes waste generation, utilizes energy-efficient resources, and reduces carbon emissions. ISO 20121 certified agencies implement strategies to achieve just that. They source locally, utilize reusable materials, and employ responsible disposal practices.

2. Holistic Supply Chain Benefits

ISO 20121 goes beyond just environmental concerns to provide a well-rounded approach to sustainability throughout the event supply chain. This holistic perspective brings economic, social, and environmental benefits. ISO20121 certification ensures that Shelton Fleming engages with suppliers who operate sustainably. This includes the materials they use, the energy they consume, how they manage waste and that their employees are treated fairly and ethically.

3. Stronger Brand Reputation:

Today’s consumers are environmentally conscious. Partnering with a sustainability-focused agency allows you to project an environmentally responsible image and align your brand with ethical practices. This fosters trust and loyalty with your target audience.

4. Future-Proofing Your Events:

Environmental regulations and expectations are constantly evolving. By working with an ISO 20121 certified agency, you ensure your events comply with current and future sustainability standards. This avoids potential disruptions or non-compliance issues down the line.

Communicating Your Commitment to Sustainability:

Beyond the internal benefits, working with an ISO 20121 certified agency allows you to effectively communicate your own commitment to sustainability:

• Highlight Eco-Friendly Practices: Showcase your event’s sustainable elements in marketing materials and messaging. This could include using recycled materials, opting for local food vendors, or implementing carbon offsetting programs.
• Engage Stakeholders: Consumers, sponsors, and attendees are increasingly drawn to events that prioritise sustainability. Communicating these efforts builds trust and fosters a sense of shared responsibility for the environment.
• Attract Environmentally Conscious Partners: A focus on sustainability attracts like-minded partners who share your values. This can create valuable partnerships and enhance the overall experience for attendees.

The Shelton Fleming Difference:

At Shelton Fleming, we take pride in being an ISO 20121 certified agency. This achievement is a testament to the tireless dedication of our sustainability champions – Nick Grimaldi, Marwa Krisit, Rosie Rowe, Ingrid Garzon, and George Robinson. Their expertise ensures every event we manage adheres to the highest sustainability standards.

We believe the future of events is green and that is why we are signed up to the London Bridge Decarbonisation Charter; a framework for Team London Bridge (TLB) members and area stakeholders to commit to making London Bridge one of the most sustainable places to do business in the world. www.teamlondonbridge.co.uk.

By choosing Shelton Fleming as your event partner, you gain access to our expertise, innovative sustainable practices and supply chain, plus a commitment to creating impactful events that leave a positive footprint.

Ready to join the movement towards greener events? Contact Shelton Fleming today and see how we can elevate your next event with a sustainable approach!

Get in contact with us to find out how we can support more effective global marketing and incorporate sustainability, strategy, creativity and innovation to create an immersive and memorable experience that leaves an impact of good on the environment, for you, your brand but most importantly your partners and customers!