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Shelton Fleming Associates
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Simba’s interactive storytelling about health and well-being

Premiumisation of a consumer brand

Is a company makes beds in the business of bed manufacturing or sleep? Well-being? Mindfulness? Relationship health? The introduction of digital dimensions to the products and services transform the brand relationship. Simba, the world’s most five-star reviewed mattress brand, understands the changes in a consumer mindset.  Their award-winning Hybrid Mattress was designed with one thing in mind: the perfect night’s sleep. It’s a data-driven design, they create their prototypes using research profiles from more than 10 million sleepers – including 180 million body profile data points. All to provide a truly premium experience.

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