CERN bangs the drum for Big Bang

Experience creation brought to life

What is the universe made of? How did it start? At CERN, the European Organisation for Nuclear Research, physicists and engineers probe the fundamental structure of the universe. They use the world’s largest and most complex scientific instruments – Hadron Collider – to study the basic constituents of matter.

In a world where knowledge and experience are largely curated via the internet, our challenge was to take the CERN experience on the road and interact with an intelligent and demanding audience – the public at large. Kids. Teens. Families. And science enthusiasts. Indeed, our segmentation considered the diverse range of visitors from the deep-dive enthusiast to thrill-seekers, family-makers and the consumers seeking a social experience, or me-time.