Positioning for a data-analytics defined future

Client: Netscout

Event: Mobile World Congress 2015 – 2020

Service: Booth design and build, film production

The Challenge:  To switch the focus from a network performance business, managing on security breaches and triage to a data-analytics business that enhances the consumer experience in the digital space.

The Solution: A consulting booth with first-class lounge qualities and a live-streaming studio to broadcast thought-leadership talks with customers. 

The Result:  2800 posts and shares of live content. 28% lift in new business leads.