Nokia humanises technology narratives

Client:  Nokia

Event:  MWC, Barcelona

Service: Interactive C-suite presentation

The Challenge:  Position Nokia’s Global Services and Consulting arm as a cutting-edge innovator in systems integration and accelerating digital transformation by launching a new customer collaboration hub using AI and machine learning, for new app development

The Solution: An interactive smart-table, using advanced object recognition technology, to present the benefits of the Nokia customer collaboration hub. The target audience was CTOs, CIOs and CMOs. The smart table enabled Nokia to show how multiple IT projects, when developed in the hub, could reduce the time to market, the human resources and capital required

The Result: 84 new business leads generated and 62% higher dwell time than previous years static demo.