Client: GKN Automotive
Event: GKN Winter Testing
Service: Permanent installation to showcase the latest GKN technology / projects to the media. Also houses a presentation and socialising area prior to Winter Test drives.
The Challenge: forging deep customer relationships through inspiring experiences and collaborative innovation.
The Solution: started as an innovative, pop-up event in an extreme location on the edge of the Arctic Circle – bringing automotive engineers and designers from the world’s major car marquess, together with GKN’s counterparts (to test new tech), now it’s a permanent installation, and sought-after fixture on the calendar.
April 19, 2020