GKN Winter Testing

Client:  GKN Automotive

Event:  GKN Winter Testing

Service: Permanent installation to showcase the latest GKN technology / projects to the media. Also houses a presentation and socialising area prior to Winter Test drives.

The Challenge: forging deep customer relationships through inspiring experiences and collaborative innovation.

The Solution: started as an innovative, pop-up event in an extreme location on the edge of the Arctic Circle – bringing automotive engineers and designers from the world’s major car marquess, together with GKN’s counterparts (to test new tech),  now it’s a permanent installation, and sought-after fixture on the calendar.