Nokia @ TechXLR8, 5G World Exhibition

Client:  Nokia

Event:  TechXLR8

Service: Booth design and production

The Challenge:

This London-based, specialist tech conference with exhibition, includes a significant presence from major players in the 5G ecosystem. Nokia’s objective was to draw the limelight away from competitors pre-occupied with infrastructure stories, and instead, claim the high ground as a strategic force in 5G, and enabler of new, revenue-generating applications.

The Solution: We created an exhibition booth that has the qualities of an incubator and launchpad for new business ideas. The focus on how to leverage 5G technologies to generate new revenues and transform ecosystems, like mobility, healthcare, manufacturing and entertainment, provided an inspiring destination-booth.

The Result: 18% increase in footfall from the previous year.