Event: Broadband World Forum, Berlin
Service: Booth design and production
The Challenge: Broadband World Forum is an expert network infrastructure event in Berlin. It’s a fiercely competitive environment, attended by all the major tech players. The challenge, how to share leading-edge solutions without the competition being privy.
The Solution: Harness mystique and customer curiosity by designing a strictly, invitation only booth for strategic clients. The booth was designed around a hospitality suite with an tech innovation lab at the core
The Result: Booth dwell time was increased by 12% on the previous year.
June 8, 2020