Hitachi Rail communicates the future  of seamless customer journeys

Brand building through social innovation

Hitachi is a colossus in engineering and manufacturing, globally. Their interests are diversified. They deliver everything from high-speed transport networks and heavy machinery, to digital technologies, and advanced medical equipment. Hitachi has developed its master brand strategy under the banner of social innovation. This reflects its commitment to helping society face challenges as diverse as, water and energy shortages, digital disruption, ageing populations, mass-urbanisation, data security concerns, and digital disruption. Hitachi Rail wants to be the best at bringing businesses and people together, to find solutions through collaboration, new ideas and new business models. Nowhere is this more evident than in the smart transportation sector, where Hitachi Rail dominates high speed rail and related systems. We’ve been managing product launches and tier one trade-shows for over a decade.