Client: Octo
Event: C-suite global summit and retreat
Service: Pre and post-event marketing, event production, content development, logistics and delegate hospitality.
The Challenge: Position Octo at the heart of the insurance sector’s digital transformation. Shift perception of the business from being about black boxes in cars to analysing driver behaviour – a data analytics platform – to create a safer driving experience, and more commercially profitable insurance market.
The Solution: A global summit inviting all the major C-suite players from the insurance, governance, tech, data analytics and automotive communities, to discuss the future of insurance and mobility.
The Result: Octo attracted the 300 C-suite executives from the global insurance and automotive community. Net promoter feedback of 8.5. The event app generated, in one day, an unprecedented 6,700+ digital interactions and posts from delegates. It was 70% above the benchmark for similar events. The summit is now an annual gathering, attracting C-suite executives from around the world, to discuss the future of mobility and intelligent insurance.
April 19, 2020