FOCAL
The Revolutionary Measurement Tool That Captures that elusive ``Shift in Mindset`` at Events
How do you measure the impact of a fleeting moment, an idea sparked, or a connection made? Traditional event metrics often fall short, leaving organisers guessing at the true value of their experiences.
FOCAL transcends traditional metrics like attendance and engagement, diving deeper to capture participants’ pre-event and post-event mindset. This holistic approach culminates in a single, powerful score: the Focal Lift. By tracking attendee attitudes before and after the event, FOCAL calculates the tangible impact of the messaging and experience on individual mindsets.
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We proudly announce that we have been awarded ISO 20121 Sustainable Event Management certification.
This internationally recognized standard acknowledges our commitment to delivering exceptional event experiences while minimizing environmental impact. ISO 20121 is the international benchmark for sustainable event management. By achieving this certification, Shelton Fleming demonstrates its dedication to continuous improvement and innovation within the industry.
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Aerospace Global Forum
Octo
Finastra
Events should be transformative. An experience that opens the mind to new possibilities
We conceive, create and deliver global forums, conferences, roadshows, exhibitions, brand activations, storytelling and digital experiences. With over 40 years as an industry leader and innovator we are the trusted partner of global brands that expect business goals to be met and want to stand out from the crowd.
JLL
Nokia
Ninety One (formerly known as Investec Asset Management)
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Aerospace Global Forum
Octo
Finastra
Events should be transformative. An experience that opens the mind to new possibilities
We conceive, create and deliver global forums, conferences, roadshows, exhibitions, brand activations, storytelling and digital experiences. With over 40 years as an industry leader and innovator we are the trusted partner of global brands that expect business goals to be met and want to stand out from the crowd.
JLL
Nokia
Ninety One (Investec AM)
Clients
Our hub for event tech innovation, exploration, collaboration and sustainability.
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