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Shelton Fleming Associates
30-40 Southwark Street
SE11UN
London
United Kingdom

Registered in England 1647866

+44 20 7378 7021
info@sheltonfleming.com

FOCAL

The Revolutionary Measurement Tool That Captures that elusive ``Shift in Mindset`` at Events

How do you measure the impact of a fleeting moment, an idea sparked, or a connection made? Traditional event metrics often fall short, leaving organisers guessing at the true value of their experiences.

FOCAL transcends traditional metrics like attendance and engagement, diving deeper to capture participants’ pre-event and post-event mindset. This holistic approach culminates in a single, powerful score: the Focal Lift. By tracking attendee attitudes before and after the event, FOCAL calculates the tangible impact of the messaging and experience on individual mindsets.

Click here for more information or contact us to add it to your event armory.

We proudly announce that we have been awarded ISO 20121 Sustainable Event Management certification.

This internationally recognized standard acknowledges our commitment to delivering exceptional event experiences while minimizing environmental impact. ISO 20121 is the international benchmark for sustainable event management. By achieving this certification, Shelton Fleming demonstrates its dedication to continuous improvement and innovation within the industry.

Our events

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Aerospace Global Forum

Octo

Finastra

Events should be transformative. An experience that opens the mind to new possibilities

We conceive, create and deliver global forums, conferences, roadshows, exhibitions, brand activations, storytelling and digital experiences. With over 40 years as an industry leader and innovator we are the trusted partner of global brands that expect business goals to be met and want to stand out from the crowd.

JLL

Nokia

Ninety One (formerly known as Investec Asset Management)

Our events

Click to view more

Aerospace Global Forum

Octo

Finastra

Events should be transformative. An experience that opens the mind to new possibilities

We conceive, create and deliver global forums, conferences, roadshows, exhibitions, brand activations, storytelling and digital experiences. With over 40 years as an industry leader and innovator we are the trusted partner of global brands that expect business goals to be met and want to stand out from the crowd.

JLL

Nokia

Ninety One (Investec AM)

Clients

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Discussion papers

Awards

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