Hitachi Rail
Focused on redefining the future of rail travel, Shelton Fleming has been a strategic partner to Hitachi Rail for over 15 years.
The inventiveness of our partnership is highlighted by our work on Hitachi Rail's premier global event at Innotrans, the industry’s pioneering, influential trade show held in Berlin, Germany.
By developing a compelling narrative around sustainable, travel ecosystems and an enhanced customer journey, we have helped to position Hitachi Rail as a leader. Our creative use of technology also allowed for greater personalisation. It helped us to create tailored stories to engage a wide variety of audiences, from high level, strategic and governmental people, to those with a more operational and technical focus.
Our work informs how the global brand presents itself, encompassing a wide range of events to a global audience, from large-scale trade shows to internal conferences and customer-facing activations.
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Storytelling: Co-creating event strategy and messaging.
Customer journey mapping: Developing end-to-end customer touchpoint analysis pre, post and during event.
Exhibition booth design and production: Designing and producing booth architecture, space planning and design, and end-to-end booth construction, technical operation and project management.
Interactive and immersive experiences: Fulfilling demo design involving diverse creative technologies, UX and UI navigational architecture
Product brand design: Creating visual identity and brand guidelines for an AI-enabled service application, called HMAX.
Content production: Providing storyboard and film production with complex animations to tell the story of HMAX’s AI-enabled rail operations software platform and intelligent supply chain and maintenance management.
