NinetyOne
The Investing in a World of Change event is the annual keynote customer event hosted by NinetyOne. With a global audience of IFAs and high net-worth investors, a hybrid format was identified as the most effective. The events also coincided with a global renaming and branding initiative, as this UK-South African investment firm demerged from the Investec banking group.
The hybrid platform was developed for 150 in person delegates and 400 remote invitees. The format gave remote attendees a high level of visibility and voice in the programme, panels, and Q&A sessions. With multiple offices in all major geographies participating, we created a broadcast (hub) studio in NinetyOne’s London headquarters, fed by satellite ideation studios.
The hybrid event was a resounding success, effectively launching the new NinetyOne brand vision and a phased, strategic reorientation of the firm’s portfolios to sustainable investments.
The collaborative experience cleverly fostered a sense of connection and belonging with the IFA community and investors.
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Hybrid event: Involving a 150 in-person audience in London, with the event broadcast to over 400 virtual attendees globally, across five continents.
Digital connectivity: Connecting attendees in Hong Kong, Cape Town, Johannesburg, London, and New York through a live-streamed event.
Human interaction: Orchestrating five fast-paced, in-person and virtual panel discussions, with five virtual speakers from South Africa, Hong Kong and New York. Six simultaneous live interactive sessions, dynamic Q&A, and networking session.
Event planning: Managing the whole event, from pre-communication, online registration to post-event analysis.
Venue hire: Providing the search, selection and negotiation of venue hire, as well as catering and hospitality staff.
