Audi worked with Shelton Fleming on the launch of its new, high end, electric eTron range. It was positioned as an exclusive event showcasing the e-tron GT as the embodiment of Audi’s ‘Living Progress’ strategy. Designed for amplification on social media, the event brought to life the eTron’s irresistible personality, advanced design, personalised technology, intelligent performance, and sustainable sophistication.

The experience was designed to inspire Audi’s high net worth customers and prospects, all future-minded trendsetters at the foundation of new luxury. They were joined by carefully selected press and media personalities and social influencers.

The venue was the futuristic Swinhay House, in the Cotswolds. The mansion is the ultimate aspirational home and perfect launch pad for a ride and drive experience on some Britain’s most picturesque country roads. Providing panoramic views and a breathtaking modernity, the home was uniquely tuned to the high-tech experiences and in-depth talks with Audi design, engineering, and sustainability experts.

Developing the theme, ‘The future is beautiful. Experience progress’, the event showcased how the e-tron GT embodies Audi’s ‘Living Progress’ strategy designed to exhilarate the senses of both driver and passengers.  

The drive experience, delivered in collaboration with our partners RacingLine Events, focused on the five human senses.

Hearing was augmented through the car’s unique sound system. Vision, through front and rear light personalisation. Taste, through the vegan sustainable interior. Touch, through the hand-crafted build with automated carbon free manufacturing processes. And smell, through the advanced battery that respects clean air and the environment.

From the epic setting of the breathtaking mansion, through to the celebrity chef, exquisite food, and an immersive sensory installation, the whole experience was perfect for both bringing to life the ‘Living Progress’ strategy and for photo opportunities. The audience was in excellent, like-minded company, enjoying small group, informal presentations and talks with Audi Ambassadors, media personalities, and professional storytellers.