Time for an event sustainability policy?
Greenwashing, or ‘the green sheen’, is the use of marketing to promote an organisation's products, activities or policies as environmentally friendly when they’re not. Here’s an example. You’ve started your journey towards sustainability. You’ve worked hard to make your event
Sustainability is about positive action
We were a little taken aback when we started to explore the true meaning of sustainability. That is, doing business in ways that guarantee guarantee environmental protection, social justice and corporate accountability. However, once we understood that sustainability isn’t an
Is China about to drive innovation West?
China, game on. Well Wanyoo, to be more specific, is about to launch the first eSports Studio in Europe. To non-gamers, we’re talking computer gaming lounge on the high street, with a strong social dimension. The customer is computer gamers and
Virtual Conferences and Zombie participants
The virtual conference is a brilliant concept but also deeply flawed. And, despite everything we say here, it’s going to grow as a mainstream, event format. However, there are major challenges with participation – the Zombie audience.
AI, the future of empathy
Using Artificial Intelligence (AI) to develop event messaging and theming can be a savvy investment for marketing executives and event organisers under pressure to deliver targeted and measured results.
Designed in China? How Chinese Brands can win hearts and minds of Western consumers in premium segments.
Using Artificial Intelligence (AI) to develop event messaging and theming can be a savvy investment for marketing executives and event organisers under pressure to deliver targeted and measured results.
Virtual conferences: Intrinsically holistic
Re-inventing business has become de rigeur. Often this means either building a digitally-enabled eco-system, or being integrated into one. With that step change comes engaging new audiences. For players in the B2B space, that can be easier said than done.
Virtual conferences: Orchestrating speakers
So how do you stop the people in satellite locations from feeling like the poor relations? How do you get speakers to engage with them, as well as your core audience? How do enable your speakers to perform like newscaster