Sustainability is about positive action
We were a little taken aback when we started to explore the true meaning of sustainability. That is, doing business in ways that guarantee guarantee environmental protection, social justice and corporate accountability. However, once we understood that sustainability isn’t an off-the-shelf product, but a journey, we saw a clear and positive path ahead.
For us, the key is making the commitment to start a journey towards sustainability. To start your journey towards sustainability in events, there are some key things you’ll need to put in place to ensure the journey is well mapped towards a clear destination. First, you’ll need to understand your unique issues, identify appropriate solutions and then ensure positive outcomes of the journey. Second, you’ll need support and commitment at senior management level. Third, you’ll need to thoroughly brief your team. Fourth, together with your team, you’ll need to write a brief sustainability policy for your event. And fifth, you’ll need to share your vision with the whole organisation.
At Shelton Fleming, we can work with you to make the journey to sustainability simpler, more straightforward and friendly. To be clear, we emphasise the need to work together. We will work together to start you on your journey, identifying the challenges that are unique to your business and to your event. Then we can help deliver sustainable events that resonate with key audiences and build your brand.
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