be part of something bigger

Shelton Fleming Associates
Shand House
14-20 Shand Street
United Kingdom

Registered in England 1647866

+44 20 7378 7021

Volvo’s ambitious 7-week dealer training event in Madrid

Client: Volvo

Event: Drive Lab – XC40 Dealer Training Event

Service: Delegate logistics, event production, content design

The Challenge: introducing 4000 dealers from Volvo’s European, Middle Eastern and African markets and to the New XC40.


The Solution: a two-day training programme and presentations, with an urban Ride & Drive around iconic locations in Madrid.  There was a focus on the XC40 customers’ needs, lifestyles, and digital habits, relative to the XC40s design and digital features.


The Result: social media impact through the #xc40 and #xc40drivelab on Instagram and Twitter, from the participants and the public, with one video receiving 64,500 impressions on Instagram.