Event: Drive Lab – XC40 Dealer Training Event
Service: Delegate logistics, event production, content design
The Challenge: introducing 4000 dealers from Volvo’s European, Middle Eastern and African markets and to the New XC40.
The Solution: a two-day training programme and presentations, with an urban Ride & Drive around iconic locations in Madrid. There was a focus on the XC40 customers’ needs, lifestyles, and digital habits, relative to the XC40s design and digital features.
The Result: social media impact through the #xc40 and #xc40drivelab on Instagram and Twitter, from the participants and the public, with one video receiving 64,500 impressions on Instagram.
April 19, 2020