Time to embrace the ecosystem

We believe hosting your own event, and bringing the key players and business partners into your ecosystem, is the way forward for many companies. By hosting your own event, you don’t have to navigate the bun fight with competitors at trade shows or industry conferences. Instead, you get the full attention of customers and prospective customers. You can manage the industry agenda. You can take more time to share knowledge and your business plans, and even co-create strategy with business partners and customers. This paper explores the pros and cons of hosting your own event. Enjoy. Reflect. Challenge.