Enabling challenger banks to out-compete with established banks

Client:  Dell Services

Event:  Sibos 2016

Service: Booth design and build, and film production

The Challenge: To overcome the e-commerce and computing hardware heritage of the parent brand, and position DELL Services as a digital transformation consultancy

The Solution: An open-plan booth with a consulting bar at its heart, conveying the idea of collaborative approach. A film on a large media wall promoted the range of digital transformation enterprise systems DELL provides 

The Result:  A 47% increase on previous years new business leads