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Shelton Fleming Associates
Shand House
14-20 Shand Street
London
SE1 2ES
United Kingdom

Registered in England 1647866

+44 20 7378 7021
info@sheltonfleming.com

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Blackberry World Tour 2019

Client:  Blackberry

Event: cybersecurity summits in 9 cities across the World

Service: full turnkey event including creative concepts, design, technical, production, logistics, delegate registration, sponsor management and exhibition services.

The Challenge: to showcase the BlackBerry offer to cybersecurity across all platforms and enhancing B2B relationships 

 

The Solution: a global roadshow consisting of 9 events in Europe, North America, Asia and Australia ( London, The Hague, Frankfurt, Singapore, Sydney, New York, Washington, Ottawa, Toronto). Live shows were webcast to a much wider audience, to ensure the highest possible impact of the project.

 

The Result:

  • 1,678 attendees from 777 unique companies in attendance
  • Over 110 1:1 customer and partner meetings
  • 154+ media stories
  • 16.7M digital media impressions
  • 2.3M social media impressions

The project exceeded attendee targets and sales potential targets and was brought in significantly under budget.

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