Time to go hybrid!
The study, conducted by Aurora Market Research, between 20th and 24th of March 2020 for the Shelton Fleming Group, well established UK experiential agency, exposes the key factors that will decide the future of the events industry. While 89% of Brits are
The most popular human tech
Re-inventing business has become de rigeur. Often this means either building a digitally-enabled eco-system, or being integrated into one. With that step change comes engaging new audiences. For players in the B2B space, that can be easier said than done.
Is China about to drive innovation West?
China, game on. Well Wanyoo, to be more specific, is about to launch the first eSports Studio in Europe. To non-gamers, we’re talking computer gaming lounge on the high street, with a strong social dimension. The customer is computer gamers and
AI, the future of empathy
Using Artificial Intelligence (AI) to develop event messaging and theming can be a savvy investment for marketing executives and event organisers under pressure to deliver targeted and measured results.
Designed in China? How Chinese Brands can win hearts and minds of Western consumers in premium segments.
Using Artificial Intelligence (AI) to develop event messaging and theming can be a savvy investment for marketing executives and event organisers under pressure to deliver targeted and measured results.
Virtual conferences: Intrinsically holistic
Re-inventing business has become de rigeur. Often this means either building a digitally-enabled eco-system, or being integrated into one. With that step change comes engaging new audiences. For players in the B2B space, that can be easier said than done.
Virtual conferences: Orchestrating speakers
So how do you stop the people in satellite locations from feeling like the poor relations? How do you get speakers to engage with them, as well as your core audience? How do enable your speakers to perform like newscaster