Can you unleash AI to create truly intelligent experiences?
Not so long ago in live events, simple binary voting through wired handsets was considered the height of technological advancement and sophistication. Today, rapid advancements in AI are transforming B2B events in ways unimaginable just a few years ago. AI touches everything. It’s elevating audience engagement through the creation of perceptive, compelling experiences, highly personalized interactions, real-time assistance, and data-driven insights. It’s also transforming event management, logistics, and security. The result is the creation of more intelligent, more engaging, more efficient, and more personalized experiences.
At Shelton Fleming, we’re pioneers in harnessing AI to revolutionise the experiences we create. Recently, when JP Morgan wanted to leverage artificial intelligence (AI) to discuss the future of payments at their annual European Payments Forum, we redefined conference engagement with the help of holographic, AI-empowered avatars. Avatars that always answered back, constantly changing the conversation. But more on that later.
Harnessing the power and intelligence of AI
First, let’s look at how AI is transforming the very foundations of the experiences we create. In terms of content generation, AI can help realise content quickly and creatively. It enables the ideation, development, and fruition of ingenious themes, programmes, messaging, imagery, film, and scripts.
When it comes to delivering seamless experiences, AI can orchestrate streamlined event management. It can optimise logistics, predictive analytics for attendance, and resource planning. It can also help deliver improved security, employing facial recognition technology for efficient audience management and, where appropriate, threat detection.
And the show goes on. Post-event, AI can deliver data-driven insights. Enabled through real-time tracking of engagement, and other valuable data, these insights improve event planning in the future.
Integrating AI delivers potent personalisation
It’s clear that AI is touching every element of event ideation, creation, realisation, and delivery. But AI is particularly potent when it comes to personalisation. Leveraging the power of AI enables the creation of personalized experiences for each participant. Uniquely customised journeys are created through behavioural analysis and algorithms in event apps or wearables.
We harness AI to enable consistently personalized and engaging interactions. Holographic avatars can be brought to life to deliver information and to answer questions. To guide participants, creating a futuristic and interactive environment. Similarly, AI-driven tools like chatbots and virtual assistants provide real-time information, assist with navigation, and answer queries. This enhances overall participant experience without human intervention.
By analysing data and preferences, AI can tailor content, suggest relevant sessions, and create unique paths for each participant. In turn, AI helps us with enhanced information delivery, sharing information in a more digestible and interactive format. And communicating key messages more effectively.
AI also delivers enhanced data-driven insights. It helps us track attendee engagement and capture valuable data in real-time, providing insights and feedback. AI-driven interactions captivate participants, making them more likely to take part and remain engaged throughout the event. AI can even analyse audience reactions through sound and image recognition. It adjusts music, lighting, and interactive displays to match the mood and preferences of the crowd.
Of course, we shouldn’t underestimate the power of buzz generation. The use of cutting-edge AI technologies generates a contagious buzz of excitement around the event, attracting more participants and more media coverage.
Leveraging AI to create intelligent, immersive experiences
At Shelton Fleming, we integrate AI to craft highly intelligent, immersive experiences. Experiences that move beyond traditional screen-based solutions to ignite new ideas and change the conversation. This approach ensures the audience aren’t just passive viewers but active participants in the experience. And co-creators of an empowering, shared future.
When JP Morgan wanted to leverage AI to discuss the future of payments at their annual European Payments Forum, Shelton Fleming redefined conference engagement with holographic, AI-empowered avatars. Our ingenuous solution featured a live debate with flawless dialogue between the life sized avatars, the host, and the audience.
The holographic avatars were integrated with Gen AI and lipsync application, to enable natural language engagement. The large language models enabled by GenAI, allowed the avatars to have a flawless dialogue with the host and audience.
This captivating experience certainly changed perceptions. A massive 96% of delegates reported a significant shift in their understanding of the positive impact AI can have on consumer payment experiences. The AI avatars responded to audience questions with wit and diplomacy, creating a memorable and fun experience.
The JP Morgan event showcased the successful implementation of AI and its significant impact, ultimately winning a prestigious award. This event is a prime example of how AI can elevate the event experience and deliver measurable results.
Intelligent experiences leave a lasting impression
AI is invaluable for creating enlightening, and impactful experiences. By leveraging AI, we’re able to co-create more engaging, personalized, and effective experiences. Intelligent experiences that change the conversation, nurturing a valuable and lasting impression.
Author: Christopher Joyce, senior writer at Shelton Fleming, who elevates the conversation with insights on trends impacting business transformation, events and experiential marketing.
