Humanizing technology narratives
Nokia stands preeminent when it comes to re-inventing business. Indeed, Nokia itself, is a brand that’s repeatedly leveraged the next big technological and social transformation. The company has morphed from a much-loved handset business into a leading LTE and 5G, mobile infrastructure group. Each time Nokia’s focused on leadership through innovation. Building B2B communities through collaborative innovation.
So, with the acquisition of Alcatel and the pioneering Bell Labs, Nokia’s now the second largest player in network infrastructure business, driving IoT (Internet of Things) and mobile connected life.
This pivotal position in the digital era is requiring Nokia to re-evaluate how they engage customers and strategic partners. Bottom line: the business opportunities in the connected world herald a new way of working. At its heart are complex eco-systems involving diverse stakeholders. Products are no longer assets. They’re platforms or connected service models. This requires a collaborative form of innovation and building B2B communities. It requires an agility and openness to business relationships.
With this in mind, our work for Nokia’s systems business covers event guidelines for global innovation forums and road shows. These touch points also extend to immersive, interactive experiences at trade-shows promoting 5G.
We’ve worked with Nokia to reinforce a brand narrative that emphasises ‘innovation’ and the human possibilities and life-enriching benefits of technology in the connected world.