Lucidity in a confused, crowded arena
Harmonised technology standards, platform convergence and increasing use of APIs allow more competitors in from left field to battle for the hearts and minds of customers and consumers across the ICT sector. With every key player talking about the same stuff, whether the cloud, security, social enterprise or The Internet of Everything, it’s more difficult than ever to stand out with clear and compelling communication.
It’s against this backdrop that we’re working with BlackBerry to help them reinvent and reposition themselves, focused on enterprise markets through bespoke B2B events. Still very engaged with BlackBerry, our work spans more than 7 years crafting event strategies to engage developer communities and forge a position in enterprise markets. Our work ranges from international events that host several thousand delegates to managing BlackBerry’s presence at major tradeshows, like Mobile World Congress in Barcelona.