10 ways to connect with Millennials
This discussion paper along with its sister publication – Millennials and the Personal Life of Brands – explores some the practical ways brands can engage the generation commonly referred to as, The Millennials, at tradeshows and live events.
It’s also a foray into some of the technologies and applications that are likely to weave their way into live events and tradeshows. And that’s perhaps not surprising. This is a generation also referred to as the ‘Digital Natives’. Their notions about inclusiveness, collaboration, transparency, working smart and doing-good, increasingly rule when it comes to business and what matters in life.
However, the stars are aligned in more ways than one for this Generation. As technology becomes all-pervasive the triangulation of three dimensions becomes possible – time, place and context – the key to delivering relevant, timely content and convenience. However, this all pivots on one thing: Trust. Will consumers trust brands with their data?
Why not download the full report? Let’s keep it simple!
SOCIAL BRAND ENGAGEMENT 5.0Discussion paper