Discussion paper

10 ways to connect with Millennials

Triangulation of time, place and context. But will consumers trust brands with their data?

This discussion paper along with its sister publication – Millennials and the Personal Life of Brands – explores some the practical ways brands can engage the generation commonly referred to as, The Millennials, at tradeshows and live events.

It’s also a foray into some of the technologies and applications that are likely to weave their way into live events and tradeshows. And that’s perhaps not surprising. This is a generation also referred to as the ‘Digital Natives’. Their notions about inclusiveness, collaboration, transparency, working smart and doing-good, increasingly rule when it comes to business and what matters in life.

However, the stars are aligned in more ways than one for this Generation. As technology becomes all-pervasive the triangulation of three dimensions becomes possible – time, place and context – the key to delivering relevant, timely content and convenience. However, this all pivots on one thing: Trust.  Will consumers trust brands with their data?

‘10 ways to connect with Millennials’ continues...

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Further reading