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Virtual conferences: Orchestrating speakers

Prepared, planned and structured

So how do you stop the people in satellite locations from feeling like the poor relations? How do you get speakers to engage with them, as well as your core audience? How do enable your speakers to perform like newscaster pros? You can create the most innovative, inspiring content, but if your speakers deliver it like it’s yesterday’s news, you’re wasting your time. Just as crucial is the quality of the moderator at your core conference and the facilitators at satellite events. Each has an integral and vital role to play in the holistic experience.

 

So how do you hold the attention of satellite audiences? How do you get them involved, so they actively want to participate? Well, expert moderators are worth their weight in tweets. It’s empowering for satellite attendees to feel that the moderator is their champion in the main forum. Also, using well briefed facilitators in the satellite locations will give you more control of each audiences’ experience.

 

Presenters, moderators and facilitators should make your audiences feel like they’re equally important to the events success and its outcomes. Regardless of whether they’re in the core environment or in satellite locations, each ‘performer’ needs to be coached. They need to learn to remember they have virtual audiences too. And so they’ll benefit from newscaster training and coaching to ensure wider audiences feel involved and acknowledged.

 

Our latest discussion paper explores how to get the most from a virtual conference. It shows that a successful virtual conference is about being in the here and now. An integral part of the live conversation. And an integral part of the exchange of ideas.

 

JOIN THE DISCUSSION. TAKE A LOOK AT OUR PAPER:

‘VIRTUAL CONFERENCES: NOT WHAT IT SAYS ON THE TIN’

Christopher Joyce, Copywriter at Shelton Fleming, a creative agency that produces live events which transform how you see the wider-world, business and brands. We do this by designing intelligent, personalized experiences for global brands.

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