WILL YOU HELP THEM SEE THE VALUE IN EVERYTHING?
The Millennials have embraced the mindset of the global citizen. They’re comfortable doing business with big business. But they expect big business to have morals and a conscience. Increasingly they demand a holistic, sustainable angle to the business relationships they have. And that’s Sustainability with a capital ‘s’.
Can you be proud of your supply chain?
Sustainability includes social justice, environmental responsibility and corporate accountability. So they’re interested in businesses that not only help make less fortunate lives better through charitable relationships. But also in businesses that do no damage through their activities and their supply chains.
Will show them the added value?
This aspect of an experience needs to be given more prominence. Often in booths or events these messages are a throw-way. They’re often about sponsorship or charitable works. They’re usually a message parked in a corner. This is counter-productive. Whatever you do, don’t let it look like you’re just ticking a box. Featuring sustainability focused initiatives more centrally will foster engagement and enhance the experience for the Millennials. The question is, do you have the confidence to show them the added value in what you do?
TAKE A LOOK AT OUR PAPER, ‘10 WAYS TO CONNECT WITH MILLENNIALS’
Andrew Reid, Director Corporate Strategy at Shelton Fleming, a creative agency that produces live events which transform how you see the wider-world, business and brands. We do this by designing intelligent, personalized experiences for global brands.
A view from InnoTrans 2016, BerlinBlog