IS YOUR BRAND HABITAT MILLENNIAL COOL?
Millennials don’t just want cool experiences. They want seamless, communal, interactive, cool experiences. Because the world they inhabit is mobile. And it’s enabled by social media.
Digital only means boundless opportunity
For the Millennials, the digital world is the norm and it’s only ever about boundless opportunity. New ways of doing, seeing and feeling things. New experiences. So your brand needs to keep up as they create, populate and curate their personalised social web on the move.
Seamless control and complete personalisation a must
Think about most tradeshows and conferences. Mobile access to content, control and personalisation of the experience is still clunky and often lacks an entertainment value. In a transient, fast moving world where experience is everything, what will you do to engage and converse with the Millennials?
TAKE A LOOK AT OUR PAPER, ‘MILLENNIALS AND THE PERSONAL LIVES OF BRANDS’