Engaging in Micro-Moments news-bites
When thinking about what, how and when content is delivered pre, during and post events or trade-shows, Google’s latest thinking on Micro-Moments is a timely perspective. Their thinking is as true for choosing the means and moment to build brand affinity or a thought-leader position in B2B, as it is understanding the ebb, flow and twists in the consumer journey.
Google suggests everything has atomised into tiny moments. Moments when we are both relaxed enough and receptive to new ideas, stimulation and brand bonding. Indeed, Google argues our preferences and purchases are shaped in these micro-moments. The brands that do the best job of addressing our needs in each moment will be the winners.
Brands and companies need to be engaging in these moments in a relevant way – think real-time engagement along with personalised delivery of content or interaction. It’s everything we argue brand experiences need to delivery through smart, ubiquitous digital interaction.
Google’s published a wealth of information and insight on this subject from infographics, if you’re seeking a quick brain-snack, to the deep dive report. For more info use this link: https://www.thinkwithgoogle.com/collections/micromoments.html
A view from InnoTrans 2016, BerlinBlog